Innovation Project Management Funnel

Ideas

All product developments start with IDEAS!

• First Ideas & Concepts
• Consumer Researches
• Consumer Benefits
• Consumer & Customer Complaints Inputs
• Opportunities
• Technology Scan
• First Impacts – all Company
• Financial Benefits

Feasibility

• Marketing (MKT):
  • Just one concept – finalize concept
• All areas start to develop their work
• Research & Development (R&D):
  • Develop: formulas, packs, etc
  • Specification
  • Suppliers development
• Supply Chain (SC):
  • Sourcing units
  • Technology
  • EEM Process
  • Forecast Spends and Money
  • Manufacturing Engagement

Capability

• MKT: local communication packages
• R&D:
  • Final specification
  • Suppliers approval process
• SC:
  • Suppliers capability process
  • Constructions & Installations
  • Manufacturing Engagement

Market ready

• MKT: put in place communication plans
• SC:
  • Purchase raw materials
  • Commissioning
  • Production

Post launch evaluation

• Financial results
• Implementation review
• Post Mortem

Roll out contenders

Timeline