Do you want to ensure that your business’s products and services meet customer expectations and requirements? Advanced Product Quality Planning (APQP) may be the platform for you. APQP is a disciplined approach designed to help improve overall product quality by identifying potential issues before they arise.

This process focuses on improving all aspects of a product’s development, from initial concept through design, manufacture, and delivery – ultimately resulting in improved customer satisfaction and loyalty. As a result of implementing APQP guidelines and practices within your organization, you can anticipate greater operational efficiencies across departments. It includes engineering, manufacturing/production, and sales/marketing– leading to increased profits and successful new product launches.

What Is the APQP? (Advanced Product Quality Planning Process)

The Advanced Product Quality Planning (APQP) Process is a quality system that helps ensure that product designs meet customer requirements. This process involves the planning and execution of activities designed to identify potential issues with a product before it enters production. It also promotes collaboration between different departments within an organization. The process is based on ISO 9001, the international standard for quality management systems. The APQP process helps companies create a comprehensive product design, development, and validation plan. It includes risk analysis, design reviews, production trial runs, and customer feedback.

By following an APQP process, companies can ensure that products are designed to be of high quality and meet customer expectations. This process also helps with a product launch, allowing companies to identify potential failures before they occur. The APQP process is helpful for any organization that manufactures products, whether they are physical or digital. It ensures that products are developed according to ISO 9001 standards and will perform as expected. By using the APQP process, companies can increase customer satisfaction and reduce costs associated with product failures.

How to Add some structure to the design & development phase?

Once the design & development phase of a project has been initiated, it is essential to add some structure to ensure that progress is made and deadlines are met. A few steps that can be taken to add structure include the following-

1. Outline specific goals for each stage of the design & development process. This should include both short-term objectives as well as long-term outcomes. Details such as scope and timeline should also be specified.

2. Establish clear communication channels between team members and stakeholders. So that everyone is kept up to date on progress and any changes that might need to be implemented or discussed.

3. Create detailed plans outlining what tasks need to be done at what times and who is responsible for them. This should also include an assessment of potential risks or challenges and how they can be overcome.

4. Utilize tools such as project management software to help keep track of progress and prioritize tasks.

5. Regularly review goals, processes, and outcomes to ensure that the design & development phase is on track and is producing the desired results. This can help identify any areas that need improvement or require further attention.

The 5 Phases of APQP (Advanced Product Quality Planning Process)

Phase 1: Plan and Define Program

The Plan and Define Program phase of the APQP process is the most critical step. During this phase, key stakeholders define their roles and responsibilities, develop a project timeline, allocate resources, and set objectives for the remainder of the project.

This helps ensure that all parties understand their expectations and can work together to deliver a quality product. During this phase, key personnel should review customer requirements and industry standards to ensure that all necessary processes are included in the final design. This might include analysis of customer needs surveys or risk assessments related to production processes.

Additionally, an engineering team should begin developing plans to meet these customer requirements while staying within budget constraints. Once this information is available, teams need to develop control plans to monitor and measure progress on the project. This includes measures of quality, safety, and customer satisfaction.

A product launch team should also be assembled during this phase to ensure that all stakeholders agree when bringing the product to market. Finally, risk assessment teams need to consider any potential roadblocks that could impede the successful completion of the project. By addressing these issues early, companies can mitigate risks before they become a problem.

Phase 2: Product Design and Development

The Product Design & Development phase is where engineers utilize their knowledge and creativity to design products that meet customers’ needs while staying within budget constraints. During this phase, teams should identify the optimal materials for each component, define product specifications and assembly instructions, develop parts lists and process flow diagrams, and create prototypes.

Additionally, teams should work to ensure that their designs are cost-effective by incorporating new automated processes or using existing components whenever possible. Further, engineers must thoroughly test the product to evaluate performance under various conditions and check for potential safety or regulatory issues. This is also an excellent time to assess customer feedback on the design and make improvements if necessary. Finally, teams need to consider how they will monitor production quality during manufacturing.

Phase 3: Process Development

The Process Development phase is where teams work to ensure that the manufacturing process meets quality standards. During this phase, control plans should be established for every step of production, and suppliers should be selected based on their ability to deliver quality materials at a reasonable cost. Test plans need to be developed to evaluate each component against customer requirements.

Teams also need to develop inspection processes and sampling techniques to help prevent any defects or non-conformances from entering the market. Finally, teams must identify any potential issues with either the product design or production process and address them before going into full-scale production. By taking these steps during the new product development stage, companies can avoid costly delays or recalls in the future.

Phase 4: Process Verification and Validation

The Process Verification and Validation phase is where teams ensure that the production process is performing as expected. And that any changes from the original specifications are appropriately documented. During this phase, teams must conduct various tests to ensure product quality and performance, such as environmental, functional, and reliability.

Additionally, teams should develop processes for monitoring and controlling production variables to maintain consistent product quality. Finally, teams should validate any changes made to the design or production process by conducting final validation tests before launching the product into the market.

Companies can ensure that products meet customer expectations and avoid costly delays or recalls by taking these steps during development.

Phase 5: Final Assembly and Delivery

The final phase in the Advanced Product Quality Planning Process is the Final Assembly and Delivery stage. During this phase, teams must ensure processes are properly documented, assembly instructions are followed, and materials are available to complete the product.

Additionally, teams should inspect each component before assembly to identify potential defects or non-conformances. Teams also need to conduct a final inspection before packaging to ensure conformity with customer requirements.

Finally, teams should develop procedures for delivering finished products according to customer specifications while minimizing shipping and delivery costs. By taking these steps during the final assembly and delivery stage, companies can ensure that products meet customer expectations while reducing costs associated with production.

That concludes our overview of the five phases of the Advanced Product Quality Planning Process. By following this process, companies can ensure that all components fit together properly, product performance meets customer requirements, and any potential issues are identified before launch. As a result, manufacturers can avoid costly delays or recalls and deliver products that consistently meet customer expectations.


Advanced Product Quality Planning (APQP) is a process that was created to ensure that products meet customer expectations for quality. By following the steps of APQP, manufacturers can identify and correct potential problems before they cause defects in the finished product. Implementing an effective APQP program requires buy-in from everyone in the organization, from management to frontline workers. When done correctly, APQP can help organizations improve their products and avoid costly mistakes. Are you looking for ways to improve your product quality? Talk to us about how we can help you implement an Advanced Product Quality Planning program.

1 Comment

  1. Real value comes when an organization is able to build a fully developed new product introduction (NPI) process from this, including the “weaving” of the seemingly disconnected columns. In best-in-class businesses, this is a dynamic and complex set of interactions and process steps. And APQP is only one element in the NPI system–an important one, to be sure–but is only valuable in that larger context.

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