Ideas
All product developments start with IDEAS!
- First Ideas & Concepts
- Consumer Researches
- Consumer Benefits
- Consumer & Customer Complaints Inputs
- Opportunities
- Technology Scan
- First Impacts – all Company
- Financial Benefits
Feasibility
- Marketing (MKT):
- Just one concept – finalize concept
- All areas start to develop their work
- Research & Development (R&D):
- Develop: formulas, packs, etc
- Specification
- Suppliers development
- Supply Chain (SC):
- Sourcing units
- Technology
- EEM Process
- Forecast Spends and Money
- Manufacturing Engagement
Capability
- MKT: local communication packages
- R&D:
- Final specification
- Suppliers approval process
- SC:
- Suppliers capability process
- Constructions & Installations
- Manufacturing Engagement
Market ready
- MKT: put in place communication plans
- SC:
- Purchase raw materials
- Commissioning
- Production
Post launch evaluation
- Financial results
- Implementation review
- Post Mortem
Roll out contenders
Timeline
4M Analysis Process
The purpose of this procedure is to define the steps to do a 4M …
