Innovation Project Management Funnel

Ideas

All product developments start with IDEAS!
 First Ideas & Concepts Consumer Researches Consumer Benefits Consumer & Customer Complaints Inputs Opportunities Technology Scan First Impacts – all Company Financial Benefits

  • First Ideas & Concepts
  • Consumer Researches
  • Consumer Benefits
  • Consumer & Customer Complaints Inputs
  • Opportunities
  • Technology Scan
  • First Impacts – all Company
  • Financial Benefits

Feasibility

 MKT: Just one concept – finalize concept All areas start to develop their work R&D: Develop: formulas, packs, etc Specification Suppliers development SC: Sourcing units Technology EEM Process Forecast Spends and Money Manufacturing Engagement

  • Marketing (MKT):
    • Just one concept – finalize concept
  • All areas start to develop their work
  • Research & Development (R&D):
    • Develop: formulas, packs, etc
    • Specification
    • Suppliers development
  • Supply Chain (SC):
    • Sourcing units
    • Technology
    • EEM Process
    • Forecast Spends and Money
    • Manufacturing Engagement

Capability

Suppliers capability process  Constructions & Installations  Manufacturing Engagement

  • MKT: local communication packages
  • R&D:
    • Final specification
    • Suppliers approval process
  • SC:
    • Suppliers capability process
    • Constructions & Installations
    • Manufacturing Engagement

Market ready

put in place communication plans, Purchase raw materials  Commissioning  Production

  • MKT: put in place communication plans
  • SC:
    • Purchase raw materials
    • Commissioning
    • Production

Post launch evaluation

Financial results  Implementation review  Post Mortem

  • Financial results
  • Implementation review
  • Post Mortem

Roll out contenders

 Roll out with Learning

Timeline

Product Innovation Funnel - Timelines and Responsibilities

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