A tool to help understand the set of reasons why a project is necessary. List of “consequences if the problem is not fixed” and ‘benefits of making the change”.

  • People are motivated by threats and opportunities;
  • Identify the stakeholder group who needs to understand why the project is needed;
  • Brainstorm threats and opportunities of the project;
  • Review list, clarify and add details as required;
  • Decide which messages are the most compelling;
  • Ensure all points are “low altitude”.

Identify the stakeholder group who needs to understand why the project is needed.

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