A tool to help understand the set of reasons why a project is necessary. List of “consequences if the problem is not fixed” and ‘benefits of making the change”.
- People are motivated by threats and opportunities;
- Identify the stakeholder group who needs to understand why the project is needed;
- Brainstorm threats and opportunities of the project;
- Review list, clarify and add details as required;
- Decide which messages are the most compelling;
- Ensure all points are “low altitude”.