DMAIC – Measure – Stakeholder Analysis

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Definition of Stakeholder

Any individual or group who can either influence or might be affected by the project. Their support is key to the success of the project. Some examples of key stakeholders:

  • Customers
  • Operations Management
  • Hourly and staff
  • Suppliers and end users
  • Regulatory Body

Stakeholder can offer both support and resistance:

  • Technical or functional reasons for resistance;
  • Resistance related to culture, habits or lack of confidence, because of potential loss of influence, power or control;
  • Resistance because of a lack of confidence in their ability to be part of the change.

Stakeholder Analysis

  • Who are the stakeholders?
  • What is their level of support?
  • What can we do to increase their level of acceptance?

List all stakeholders and stakeholder groups, then evaluate how critical their support is to be success of the project.
Use 1, 3, 9 scale helps to identify the most important stakeholders (alternatively you can use L, M, H scale)

Evaluate their current state of support on a 5 point scale:

those strongly against change or project;

those people opposed to the project;

+/- those neutral to the project;

+ supporters of the project;

++ strong enthusiasts of the project;

Can be expressed as a percentage for a larger group with a range of support.

INFLUENCE IDEAS GRID

• For each Stakeholder (group) understand issues and concerns with project • Understand personal needs and value “drivers” -motivators • Brainstorm and generate ideas to influence the stakeholder/stakeholder group

EXAMPLES OF PERSONAL NEEDS/ DRIVERS

  • Reputation
  • Control and influence
  • Order and structure
  • Dealing with crisis
  • Analysis and numbers

EXAMPLES OF IDEAS TO INFLUENCE

  • Engage early in the project
  • Train first to be viewed as an expert
  • Involve in the planning phas
  • Simplify the use of the DMAIC and the tools
  • Have a formal review on the project scope and benefits

Stakeholder analysis is not a reporting document, but an action plan.

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