Be specific enough to be clear on intent and focused on real issue
Be broad enough so as not to exclude useful and creative ideas
Should not be biased or suggest an answer
Examples of Phrasing the Statement
A team is considering theories on why critical materials are not arriving in time for use in major engineering projects.
On average, custom alloy fittings arrive at the job site 15 days later than planned. What are the possible failures in the Purchasing Department that create this problem?
A team was considering possible remedies for a billing process with high error rates. The problem had been diagnosed as arising from the fact that when customers call with modifications to their orders, the modifications must be made in 3 separate databases (Customer Service, Production, & Shipping)
We need to reduce the number of errors in our bills. What are the possible requirements that we can think of for a new automated billing system?
Step 2: Prepare for Brainstorming
Communicate the statement ahead of time
Allows time for participants to think about the subject
Set the scene
Some of the Most Obvious Brainstorming Areas May Be the Worst
Choose Settings Away From Normally Used Meeting Rooms and Offices